The need for a strong employer brand is becomingly increasingly important in order to recruit and retain top performers vital for business success.
So what is an employer brand? The answer is two-fold.
Firstly, it is the image of your organisation as a place to work – as perceived internally and externally.
Secondly, it is a set of values – often intangible – that makes an organisation distinctive, promises a particular kind of experience and appeals to those people who will thrive and perform to their best in its culture.
But it doesn’t stop there. Great branding can also inspire current employees to work more productively, guide decision-making, steer management thinking and define performance standards. Whilst externally it can help improve communication channels and forge closer links with customers, suppliers and partners.
Sounds daunting? It isn’t. Indeed we’d advise you never to trust anyone who tries to wrap up employer branding in a cloak of mystique or jargon! So, if you’re interested in becoming an employer of choice, let our no-nonsense approach help you to stay ahead of the pack and cherry-pick the very best talent.
© 2012 MKH Limited