Media & campaign management

Research

A great looking ad is nevertheless worthless, and ultimately very expensive, if placed in the wrong medium. That’s why our team of experts, some of whom have over 30 years’ experience, are on hand to help.

At our disposal we have cutting-edge media tools that enable us to explore, identify and propose the most appropriate advertising platforms, tailored to any budget. Plus, we’ll always provide a rationale that supports our thinking.

Buying & contract negotiations

At MKH we benefit from excellent, well-established relationships with all of the key recruitment media, including national press, regional titles, glossy magazines, online and radio. Indeed they’re so good we prefer to call them partnerships.

Of course it helps that we’re part of the Accord Group Ltd, whose combined media spend in 2011 was just over £69m, and whilst our recommendations will always be unbiased, we pro-actively use our “buying power” to regularly negotiate and secure preferential rates.

Campaign management

By using our candidate management system (Harbour) and telephone tracking system (FiRE) we are able to provide accurate and easy to understand performance metrics that clearly illustrate what’s working and, perhaps more importantly, what’s not.

Moreover, throughout any campaign, we can constantly analyse response levels and subsequently fine-tune your advertising – giving you total control at every stage.