Press Advertising
Despite the supposed decline of the print market there still remains a bewildering choice of national newspapers, regional and local titles, trade & technical press and magazines for recruiters to choose from.
National newspaper circulations still exceed 83 million copies every week across 21 titles and reach over 80% of the adult working population. With the right employment message, optimum presentation and effective use of particular features, formats, pricing options, etc., each can offer a particular audience at real value for money, particularly when combined with their substantial online enhancements.
Local newspapers remain relevent with over 3,000 regional dailies, evenings, paid for weeklies and free distribution titles distributing over 64 million copies every week. Again, another sector that has adapted its offering to recruiters in this web dominated world offering unique opportunities to recruitment advertisers by blending its traditional print brand trustworthiness with web driven targeting of local communities.
If there is one sector that is particularly well placed to convert its status in print to the web, it is the world of magazines, particularly the professional, business, technical and trade press.
Over the last 5 years, the number of titles published in this sector has actually increased and as they reinvent themselves as cross media brands their advertising options for recruiters' progress far beyond simple job postings, buttons and banners through to highly searchable CV databases, candidate relationship messaging and other techniques such as behavioural targeting for sophisticated employer marketing to the elusive quality job browsing candidate.
Our integrated media planning and buying teams have the experience and research facilities to enable us to provide our clients with the most relevant media choices, whether traditional, new media or a combination, at the best prices to ensure the optimum response at the most effective ROI.
To find out more please call 0845 270 0905
or complete an enquiry form.
