Radio Advertising
To successfully target the desired candidate audiences as well as promote effective employer branding, recruiters have to know how to harness its unique characteristics and maximise its effectiveness as part of a fully integrated recruitment campaign.
Currently, over 26% of the UK adult working population now "tune in" to radio every day via digital radio, digital TV and the internet. Around 4.4 million listen on their mobile phone and over 2.7 million people now listen to downloaded podcasts.
To fully exploit all the opportunities radio offers recruiters, as well as to avoid the enumerable pitfalls, MKH has the experience and access to the substantial specialist research and marketing resources demanded by this complex media sector. Our expertise covers not only top level media advice and planning in terms of audience penetration and geographic coverage but also creative treatments, scripting and production techniques to ensure quality broadcasting and targeted audience delivery.
To find out more please call 0845 270 0905
or complete an enquiry form.
