These Terms apply to the media buying and planning, data, creative, search engine optimisation and other advertising and marketing related services to be provided by ACCORD GROUP LIMITED, a company with its address at The Grange, 100 High Street, London N14 6EQ and company number 03874258 (“Accord”) to the Client, as detailed in the insertion order or other document (the “Booking Form”) to which these Terms relate. These Terms and the Booking Form(s) together constitute the “Agreement” between the parties.
1.1 The Client appoints Accord to provide the Services described in the Booking Form (the “Services”). The Services shall be performed subject to and in accordance with the provisions of these Terms.
1.2 Accord agrees to act as a principal and not as an agent in respect of all of their dealings with the media and other suppliers in respect of the Client's advertising, save where the parties agree that the Client will contract directly with such suppliers.
2.1 In consideration of the performance of the Services, Client shall pay Accord the fees detailed in the Booking Form (the “Fees”). Unless otherwise stated the fees are payable in GBP.
2.2 The Client will pay Accord for all charges levied by:
(a) media owners for the placement of advertising as approved in advance by the Client, in accordance with any media plan provided by Accord;
(b) advertising exchanges, trading platforms or other third party intermediaries (“Digital Intermediaries”) involved in the placement or delivery of Client’s digital advertisements pursuant to a Booking Form.
2.3 The remuneration includes all travel, subsistence and despatch costs within the Greater London area which are incurred by Accord in the course of providing the Services. All other travel, despatch, subsistence and other extraordinary costs, properly and reasonably incurred in providing the Services, will be chargeable to the Client at net cost to Accord, provided each such expenditure has been approved in advance by the Client or pursuant to a budget approved in advance by the Client.
3.1 The Agreement shall apply from the date specified in the Booking Form and, subject to earlier termination in accordance with this Agreement, continue in full force and effect for the term specified in the Booking Form (the “Initial Term”), and thereafter unless and until terminated by either party giving the other not less than 30 days written notice, such notice not to expire before the expiry of the Initial Term.
3.2 Where no term is specified in the Booking Form, either party may terminate the Agreement by giving not less than 30 days written notice to the other party.
3.3 Upon termination of the Agreement, the Client shall promptly reimburse Accord for any costs properly incurred by Accord in the course of performing the Services and to which it is committed at the time of termination.
3.4 Either party may terminate this Agreement immediately upon written notice to the other party:
(a) in the event of any material breach of this Agreement by the other party which breach is not remediable or, if remediable, is not remedied within thirty (30) days after the service by the party not in default of a written notice on the other party, specifying the nature of the breach and requiring that the same be remedied; or
(b) if the other party shall cease carrying on business in the normal course, or shall call a meeting of its creditors or make a proposal for a voluntary arrangement within Part I of the Insolvency Act 1986 or for any other composition or scheme of arrangement with (or assignment for the benefit of) its creditors, or shall be unable to pay its debts within the meaning of section 123 of the Insolvency Act 1986, or if a trustee, receiver, administrative receiver or other similar officer is appointed in respect of all or any part of its business or assets, or if a petition is presented or a meeting is convened for the purpose of considering a resolution for its winding up (otherwise than for the purpose of a bona fide scheme of solvent amalgamation or reconstruction) or it is the subject of an administration order.
3.5 Notwithstanding any other provision of the Agreement, Accord may immediately suspend or terminate the Services if any of its suppliers (including without limitation media or Online Intermediaries) suspend or terminate the services being supplied to Accord, provided always that Accord will only suspend or terminate that part of the Services affected by the actions (or inaction) of any third party supplier.
4.1 After obtaining the Client’s general approval of campaigns, Accord will submit to the Client for specific approval estimates or quotations of the costs of the various items of advertising or digital services (whether in an insertion order or otherwise).
4.2 The Client's written approval (which shall include email) of such estimates and quotations will be Accord's authority to make reservations and contracts for space, time and other facilities.
5.1 The Client may request in writing that Accord changes, rejects, cancels or stops all plans, schedules, insertion orders or work-in-progress and Accord shall take reasonable steps to comply, provided that Accord can do so within Accord's contractual obligations to suppliers.
5.2 In the event of any cancellations or amendment as aforesaid, the Client agrees to reimburse Accord for any charges or expenses which Accord has incurred or to which Accord is contractually committed.
6.1 The payment terms are based upon the principle that the Client will ensure that Accord is paid in time to meet the liabilities which arise from orders placed by Accord with media owners and Digital Intermediaries in respect of the Client's advertisements.
6.2 All invoices in accordance with a Booking Form approved by the Client will be presented to the Client during the first few days of the month of transmission, insertion or delivery and shall be due for payment 30 days from the date of invoice, unless specified otherwise.
6.3 Some media contractors and Digital Intermediaries require payment of their accounts to be in their hands by specified dates, otherwise a surcharge is incurred. The Client agrees to pay Accord this surcharge if the Client fails to pay by the due dates.
6.4 All invoices presented to the Client by the due date and not subject to dispute which are not paid by the due date shall be subject to an interest charge at the statutory rate specified in the Late Payment of Commercial Debts (Interest) Act 1998.
6.5 The Client will promptly provide Accord with purchase order numbers in respect of all approved media and Digital Intermediary charges and the Client will use such purchase order numbers on all relevant invoices. The absence of a purchase order number on an invoice will not constitute a valid reason for withholding payment.
6.6 Accord is insured against credit risks and all clients of Accord must be acceptable to Accord’s insurers. In the event therefore of the insurers revising or withdrawing cover for the Client, Accord shall revise its terms of payment and if necessary ask for payment in advance. Should the aforementioned occur and a suitable agreement can not be reached between the Client and Accord within 14 days of such request, Accord shall be entitled forthwith to terminate the Agreement by written notice to the Client.
7.1 Nothing in the Agreement shall exclude liability for fraud or death or personal injury caused by negligence or any other type of liability to the extent it may not be excluded by law. Subject to this:
(a) Accord’s maximum aggregate liability to the Client for losses or damages suffered for any single event or series of related events and whether in contract, tort (including negligence) or otherwise will no in circumstances exceed the greater of: (i) £25,000; and (ii) the Fees payable by Client under the Letter giving rise to the liability; and
(b) Accord will not be liable under the Agreement for any loss of actual or anticipated income or profits, loss of contracts or for any special, indirect or consequential loss or damage of any kind howsoever arising and whether caused by tort (including negligence), breach of contract or otherwise, whether or not such loss or damage is foreseeable, foreseen or known.
7.2 Accord shall not be liable for any delay in or omission of publication, transmission or delivery or any error in any advertisement or its placement in the absence of default and neglect on Accord's part.
7.3 Accord shall not be in any way responsible for the preparation, content, production, supplying or copy of advertisements supplied or to be supplied by the Client or its agents, subcontractors or other representatives.
7.4 If due to war, strikes, industrial action short of a strike, lockouts, accidents, fire, blockade, import or export embargo, ice obstruction, natural catastrophes or other act, event, non-happening, omission or accident over which Accord has no control, Accord fails to complete their assignment or deliver the Services in the manner and within the time required by the terms of the Agreement Accord will not be responsible for any loss or damage which may be incurred by the Client as a result of such failure.
8.1 Client will give Accord clear briefings and will make available to Accord all relevant information required for its performance of the Services. Client shall provide any data, documents or other materials to be supplied by the Client to Accord under the Agreement (“Client Materials”) promptly so that Accord is able to comply with its obligations under the Agreement.
8.2 The Client hereby warrants and undertakes that:
(a) it has full power and authority to enter into the Agreement and that by doing so it will not be in breach of any obligation to a third party;
(b) it shall in connection with this Agreement, and the Client Materials shall, comply with all applicable laws and any applicable codes of practice, and it shall take appropriate steps to verify such compliance;
(c) Client Materials will not infringe any third party intellectual property right anywhere in the world;
(d) Client Materials will not be obscene or discriminatory and will not defame or breach the privacy rights of any third party;
(e) Client Materials (including, without limitation, instructions in any insertion order or similar document) are accurate in all material respects;
(f) Client Materials will not contain any executable code, virus or malicious code;
(g) It shall comply with any third party policies applicable to the Services that Accord notifies to Client from time to time;
(h) It shall not set, place, read, write, access, delete or otherwise use any cookies or similar technology in connection with the Services;
8.3 The Client hereby indemnifies and keeps Accord indemnified against all losses, claims, liabilities, damages, costs and expenses suffered by Accord as a result of any breach of the above warranties and undertakings.
8.4 The Client agrees to inform Accord without delay if it considers that any claim or trade description in any Client Materials placed by Accord on behalf of the Client is false or misleading in any way.
9.1 Accord warrants that: (i) the individual signing this Agreement (and each Booking Form) on behalf of Accord has (and shall have) the full authority to legally bind Accord; and (ii) it will perform the Services in a workmanlike manner and with reasonable skill and care.
10.1 Unless otherwise stated, Accord's contracts with media, Digital Intermediaries and suppliers for the Client’s advertising are made in accordance with media rate cards and/or other standard or individual conditions and contracts. The rights and liabilities between the Client and Accord shall correspond to those between Accord and the various media, Digital Intermediaries and suppliers under such conditions, and the Client hereby indemnifies and keeps indemnified Accord against all losses, claims, liabilities, damages, costs and expenses suffered as a result of any breach by the Client of any third party terms and conditions which Accord has entered into on the Client’s behalf.
11.1 It is recognised that during the course of business certain confidential information concerning marketing, sales, new products, media buying rates, media plans, and the like, will be communicated to Accord by the Client and visa versa. Each party undertakes to maintain the confidentiality of the other party’s confidential information and only use such confidential information in the performance of its obligations under this agreement. Both parties shall instruct all employees that they have an obligation to ensure confidentiality of such information at all times. It is agreed that this obligation of confidentiality shall continue after termination.
(a) “Background Materials” means Creative Material in existence prior to the date on which it is intended to use them in connection with the Services and in relation to which the Intellectual Property Rights are owned by Accord;
(b) “Creative Material(s)” means the advertising copy and other creative materials described in a Booking Form that are to be provided by Accord under this Agreement, but excluding any Client Materials;
(c) “Intellectual Property Rights” means all copyright, patents, database rights, trademarks, design rights and any other proprietary right, now known or hereinafter created, together with all extensions and renewals of such rights;
(d) “Third Party Materials” means Creative Materials in which the Intellectual Property Rights are owned by a third party and which the applicable third party owner.
12.2 Client hereby grants Accord a non-exclusive, non-transferrable royalty-free licence during the term of the Agreement to use the Client Materials in connection with the Agreement.
12.3 Client acknowledges and agrees that all Intellectual Property Rights in the Creative Materials shall immediately upon creation vest in and shall be and remain the exclusive property of Accord.
12.4 Subject to the remaining provisions of this Clause 12, upon payment of all Fees due for the Creative Material intended to be assigned, Accord hereby assigns the Intellectual Property Rights in that Creative Material to Client. At Client’s cost and expense, Accord agrees to execute and deliver, promptly upon request, any documents, or do all such further acts, which Client may reasonably request to evidence, obtain or perfect or protect the assignment of rights to Client set out in this Clause 12.
12.5 Client acknowledges that all Intellectual Property Rights in the Background Materials shall be owned by and remain the property of and vested in Accord. Subject to Accord receiving payment of all Fees attributable to the Background Materials licensed under this clause, Accord hereby grants to Client a world-wide, perpetual, non-exclusive, royalty-free licence to use the Background Materials in connection with the Creative Materials.
12.6 If and to the extent that any of the Creative Materials comprise or include any Third Party Materials, Accord shall procure a licence for Client to use such work on such terms as may be agreed between Accord and the relevant third party.
13.1 Where Accord processes personal data (as defined in the Data Protection Act 1998 (“DPA”)) on behalf of Client, then Accord shall:
(a) process such data solely in accordance with Client's instructions from time to time (consistent with its duties under the DPA);
(b) adopt and maintain appropriate security measures for processing data, both in terms of the technology used and how it is managed.
14.1 Where the Services include Accord’s reporting platform (as described in the Booking Form), at Client’s request Accord will issue Client with a single login to allow Client to track its campaign and for Client to access certain other information and documents.
14.2 The login credentials are personal to Client and Client may not share them with any third party. Accord shall be entitled to treat all access using Client’s login credentials as access by Client. If Client believes that its login credentials have been compromised Client must inform Accord immediately and Accord will take steps to issue fresh credentials.
14.3 Accord may make available certain reports for download from and/or viewing in the reporting platform, and Accord may also from time to time prepare other reports for Client, for billing or other purposes as agreed. Without prejudice to the confidentiality of Accord’s pricing under this Agreement, Client may use any aggregated performance data that is contained in these.
15.1 The Agreement contains all the terms agreed between the parties regarding its subject matter and supersedes any prior agreement, understanding or arrangement between the parties, whether oral or in writing. Each of the parties acknowledges and agrees that:
(a) in entering into the Agreement it has not relied on, and shall have no remedy in respect of, any statement, representation, warranty or understanding other than the statements, representations, warranties and understandings expressly set out in the Agreement; and
(b) its only remedies in connection with any statements, representations, warranties and understandings expressly set out in the Agreement shall be for breach of contract as provided in the Agreement. Nothing in this clause shall, however, operate to limit or exclude any liability for fraud.
15.2 The Agreement states the full extent of Accord’s obligations and liabilities in respect of the performance of the Services and the parties agree that any condition, warranty, representation or other term concerning the performance of the Service which might otherwise be implied into or incorporated in the Agreement, whether by statue, common law or otherwise, is excluded to the maximum extent permitted by law.
16.1 Client shall not be entitled to assign, sub-license or otherwise transfer the benefit or burden of the Agreement to any person without the prior written agreement of Accord.
16.2 In the event of any conflict between the provisions set out in the Booking Form and the Terms, the Booking Form shall take precedence in relation to that matter.
16.3 If any term of the Agreement is found to be illegal, invalid or unenforceable under any applicable law, such term shall, insofar as it is severable from the remaining terms, be deemed omitted from the Agreement and shall in no way affect the legality, validity or enforceability of the remaining terms provided that if any provision of the Agreement is so found to be invalid or unenforceable but would be valid or enforceable if some part of the provision were deleted, the provision in question shall apply with such modification(s) as may be necessary to make it valid.
16.4 The failure of either party to enforce or to exercise at any time or for any period of time any term of or any right pursuant to the Agreement does not constitute, and shall not be construed as, a waiver of such term or right and shall in no way affect that party’s right later to enforce or to exercise it.
16.5 All notices, which are required to be given hereunder, shall be in writing and shall be sent to the address of the recipient set out in the Booking Form. Any such notice may be delivered by hand or by first class post or facsimile and shall be deemed to have been served by hand when delivered if by first class post, 48 hours after posting and if by facsimile when delivery confirmation is received.
16.6 A person who is not a party to this agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of the Agreement.
16.7 It is expressly agreed that no variation of these Terms or any Booking Form(s) shall be effective unless in writing and signed by both parties.
16.8 The construction, validity and performance of the Agreement shall be governed by the laws of England and Wales and the parties submit to the exclusive jurisdiction of the courts of England and Wales to resolve any dispute between them arising under or in connection with the Agreement.
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